About
Martin Adams
meda.io is my personal publication: thoughtful writing about reasoning, learning, systems, building products, AI and human agency.
What I do
- Meda
I founded Meda in 2000 and lead its products and client work, across product, design and engineering.
- MattressOnline
I helped found MattressOnline, where I am Chief Innovation Officer.
- Atomic Note-Taking
I wrote Atomic Note-Taking: The Ultimate Zettelkasten Guide, which has sold in 71 countries.
- Resume.fail
I built it to pay some of that forward: it gives feedback on resumes and portfolios.
“Technology should amplify people, not replace them.”
Background
- Freelance UX designer and solutions architect
- Startup CTO
- Award-winning e-commerce specialist
- Online educator on YouTube
- Formerly at IBM and Ericsson
- BSc Computing, University College Northampton (now the University of Northampton), 2003
Three identities, kept distinct
- Martin Adams / meda.ioThis publication: public inquiry and my own voice.
- MedaThe company and my professional work.
- Atomic WorkflowsPractical education.
The publication is independent in its presentation. Where a commercial relationship bears on an argument I explain it, and product promotion does not decide what I conclude.
How the work is held to account
- MissionTo inspire a generation of thinkers and doers.
- ConstitutionPublic and versioned.
- Methods and standardsHow claims are checked.
- Individual pieceEach article, accountable.
Each article carries
- Relevant interests
- Dated corrections
- Link back to the standards
Elsewhere, and how it relates
- YouTubeVideoSpoken and visual versions of ideas explored in the writing.
- ProjectsProductsThings I am building and testing, written up here when they bear on an argument.